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Essay Archive - Pharmaceutical Companies and Advertising Pharmaceutical Companies and Advertising

Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising. However, pharmaceutical companies started to place more advertising on TV than in magazines. There is a simple reason, TV has vast attraction to pharmaceutical companies, which ....

Words In Essay: 453
Approximate Pages: 2

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