Pharmaceutical Companies and Advertising Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising. However, pharmaceutical companies started to place more advertising on TV than in magazines. There is a simple reason, TV has vast attraction to pharmaceutical companies, which can reach consumers more easily th....

Words In Essay: 453 Approximate Pages: 2

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