Essay Archive - BONGO.. Always American Made - Analysis of Bongo Jeans Ad
BONGO.. Always American Made - Analysis of Bongo Jeans Ad
This ad for Bongo jeans is from the April issue of Seventeen magazine.
The ad gives no written description of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is apparently nude behind a
card table, wearing only his shoes, with his jeans draped over him. His briefs
are on the floor under the table, reinforcing the fact that he is nude. He has ....