Sports in Society Sports in Society Sports Psychology: Self -- Confidence in Sport Activity November 21, 1996 (1) Sports Psychology is one of the most up and coming sciences of the present time. This practice focuses on training athletes to use their mental capacities along with their physical talent to reach what is known as peak performance. Sports Psychologists analyze the performance of athletes and use motivational, cognitive, and behavioral principles to teach them peak performance levels. Sixty to ninety percent of success in sports is due to ....

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