Essay Archive - Buying A Baskin-Robbins Franchise
Buying A Baskin-Robbins Franchise
We chose to buy a Baskin-Robbins franchise. As ice cream fanatics,
we felt that this franchise would appeal to a wide age range. Because of
this wide audience, the hopes for success are greater. Baskin-Robbins is a
major part of Allied Domecq, a company with interests in Food Manufacturing,
Retailing, Brewing, and the Wholesale of spirits and Wines.
Ever since it was founded in 1945, the Baskin-Robbins concept has
been a simple one-- to provide customers with 31 flavors, one for each day
of the month. Because of the rich quality of the ice cream the customers
demanded more flavors. The....
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