IBM's Dominance of the Computer Industry The dominance that IBM enjoyed over the computer industry from the mid-1950's to the mid-1970's was not achieved primarily through superior technology, but through superior marketing and customer service. IBM realized that customer were interested in solutions to problems rather that the technical merits of a machine. With this in mind, IBM took a total- system approach to computers, not just a central processing unit approach. Even early on, IBM realized that it was important to make its products accessible to its customers. ....

Words In Essay: 679 Approximate Pages: 3

You are just minutes away from instant access to viewing this paper along with over 35,000 other essays and term papers. What are you waiting for? That paper isn't going to write itself. Join today and get a ton of help with that paper! Membership Options Price Recurring 1 month  subscription $17.95 Y 3 months subscription $34.95 Y 6 months subscription $59.95 N