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Essay Archive - IBM's Dominance of the Computer Industry IBM's Dominance of the Computer Industry

The dominance that IBM enjoyed over the computer industry from the mid-1950's to the mid-1970's was not achieved primarily through superior technology, but through superior marketing and customer service. IBM realized that customer were interested in solutions to problems rather that the technical merits of a machine. With this in mind, IBM took a total- system approach to computers, not just a central processing unit approach. Even early on, IBM realized that it was important to make its products accessible to its custom....

Words In Essay: 679
Approximate Pages: 3

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