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Essay Archive - Ways to Increase College Bookstore Sales
Ways to Increase College Bookstore Sales
I think that in order to increase sales to students and faculty,
the College Bookstore must address and improve the areas of merchandise
selection, staffing, and merchandise organization. My recommendations are
based on the conclusion that these factors majorly contribute to the
potential patrons decision to shop elsewhere. The main competition is
Walton's and the Campus Drug Store, of which combined hold 72% of the
students and faculty as patrons.
RESEARCH METHODS
In response to your search for viable ways to increase sales to
students and faculty, I interviewed em....
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