Tyler Pet Foods, Inc. Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods(TPF) decided to enter into the household dog food market in the Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost 3.835 billion this year, with 2.5 bill....

Words In Essay: 864 Approximate Pages: 4

You are just minutes away from instant access to viewing this paper along with over 35,000 other essays and term papers. What are you waiting for? That paper isn't going to write itself. Join today and get a ton of help with that paper! Membership Options Price Recurring 1 month  subscription $17.95 Y 3 months subscription $34.95 Y 6 months subscription $59.95 N