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Essay Archive - Ray Kroc
Ray Kroc
In order for McDonald's to reach its goal of "par excellence", it must
use the full meaning and definition of marketing. Marketing is giving the target
market what they want, when and where they want it, at a price they are willing
to pay for it.
REFLECTION / OPINION
For McDonald's to achieve its "par excellence", they must focus on the
fact that there is an ever changing market and that the wants and needs of
consumers are constantly changing. Since McDonald's has been around for forty-
one years, it is safe to say that they are the father of the fast food industry
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