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Essay Archive - Cola Wars
Cola Wars
The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still important
markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi
Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are
forming joint bottling ventures in these nations and in other areas where they
see growth potential. As we have seen, international marketing can be very
complex....
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