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Essay Archive - Management's Achievement Claims Perspective
Management's Achievement Claims Perspective
It is to no one's surprise that Coca-Cola is one of the world's largest
companies. Fourteen years ago, Coca-Cola began building credibility to its
investors by never over-promising, just consistently hitting long-term growth
targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption
per capita. People said it would not be possible, but Coke did it. That is
just one example.
Coca-Cola's management believes in the theory that people need 64 ounces
of liquid everyday to survive. Right now, Coke only accounts f....
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