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Essay Archive - Book Review of Business Policy and Strategy: An Action Guide
Book Review of Business Policy and Strategy: An Action Guide
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas which
undergraduate students typically study. The authors intend the text to
supplement the typical case book and/or computer simulations used in teaching
business strategy (ix). Situational analys....
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