Burger King and Its Advertising Campaigns Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a standard burger. In the early 80's Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used. In 1983 "Broiling vs. frying" and 19....

Words In Essay: 1639 Approximate Pages: 6

You are just minutes away from instant access to viewing this paper along with over 35,000 other essays and term papers. What are you waiting for? That paper isn't going to write itself. Join today and get a ton of help with that paper! Membership Options Price Recurring 1 month  subscription $17.95 Y 3 months subscription $34.95 Y 6 months subscription $59.95 N