Dell Computer Corporation The marketing concept that has proven to be the most successful for the Dell Computer Corporation also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s. Through its pioneering direct business model, Dell Computer Corporation offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million p....

Words In Essay: 1064 Approximate Pages: 4

You are just minutes away from instant access to viewing this paper along with over 35,000 other essays and term papers. What are you waiting for? That paper isn't going to write itself. Join today and get a ton of help with that paper! Membership Options Price Recurring 1 month  subscription $17.95 Y 3 months subscription $34.95 Y 6 months subscription $59.95 N