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Essay Archive - Computers And Marketing
Computers And Marketing
Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has
evolved into a complex and diverse field. This field includes a wide variety of
special functions such as advertising, mail-order business, public relations,
retailing and merchandising, sales, market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a
great deal on the use of computers. Computers play a significant role in
inventory control, p....
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